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Chinese taste for whisky 'will force 10% price rises' |
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Sunday, 01 July 2007 |
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WHISKY prices will have to rise at more than three times the rate of inflation to meet growing demand from China, a senior industry executive has warned.
Demand for whisky has nearly doubled in the past year and supplies have been reduced to such an extent that price rises of 10% or more a year are on the cards.
Ken Grier, head of malts at Edrington, the distiller behind The
Macallan and Famous Grouse, is one of a handful of senior figures in
the industry who have admitted the days of cheap whisky are over.
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