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van Williams Bourbon sponsors bass fishing | Print |  E-mail
Thursday, 19 April 2007
Evan Williams Kentucky Straight Bourbon Whiskey and BASS, the worldwide authority on bass fishing, today announced a multi-year sponsorship agreement.

ImageEvan Williams Bourbon, who joined BASS in 2003 as a Federation Nation sponsor, will increase their association with BASS as a supporting sponsor of the Bassmaster Elite Series and through an additional presence with the BASS Federation Nation.

“Our partnership with the BASS Federation Nation over the past four years and strong relationship with Bassmaster Elite Series angler Jason Quinn have been important elements in our marketing and sales programs for several years,” said Heaven Hill Distilleries’ Kirstin Jackson, brand manager of Evan Williams. “The Elite Series presents a multitude of new opportunities for Evan Williams. We are excited about the opportunity for continued success by adding the Elite Series sponsorship to an already strong marketing effort.” 

Source: Heaven Hill Distilleries, Inc.

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