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Grant pours £23m into Glenfiddich |
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Monday, 02 April 2007 |
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William Grant & Sons is to embark on a £23m global marketing push for its flagship Glenfiddich brand in an attempt to make it the world's first single malt whisky to sell more than a million cases a year.
The family-owned distiller, which has just seen its best ever year financially, is ramping up the brand to meet demand from expanding markets such as the US, China, Russia and India.
Earlier this month the 121-year-old firm outlined plans to roll out a series of stand-alone outlets in airports to showcase the brand, while chief executive Roland Van Bommel has said he wants to grow the whisky to a level where it can compete with the largest-selling blends, including Johnnie Walker and Famous Grouse.
Source: Scotsman
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