Early Times could potentially give away more than $325,000 if aconsumer from each participating state (Alabama, Florida, Georgia,Illinois, Indiana, Kentucky, Louisiana, Mississippi, North Carolina,Oklahoma, South Carolina, Texas and Virginia) wins the Grand Prize of$25,000. For a chance to win consumers need to catch a bass tagged byEarly Times and register their tag number on the Early Times site(www.earlytimes.com ).

"From our sponsorship of professional angler Kevin Wirth to oursecond annual tagged bass promotion, Early Times continues tostrengthen its connection to fishing, a sport that resonates with manyof our consumers," said Allen Ogburn, brand manager for Early Times."With more chances for consumers to win and more states involved,nearly double from last year, we are looking forward to giving awaysome great prizes."

A new addition to this year's promotion, Early Times willguarantee a winner in each state by giving away $1,000 to one of therandomly selected consumers from each state who registers a taggedbass. All consumers who register a tag will receive a prize pack fromEarly Times, Tru-Tungsten and Pure Fishing.

How the promotion works:

Early Times will tag 50 fish in each state with one potentiallywinning tag number per state. (Winning tag numbers are selected inadvance by an independent promotions agency). To be eligible for achance at the Grand Prize of $25,000, consumers who catch a taggedbass need to remove the tag and register their tag number on the EarlyTimes site (www.earlytimes.com). Early Times will announce the GrandPrize winners and winners for the $1,000 quick prize during the firsttwo weeks of August. For more details on the contest visitwww.earlytimes.com.

Early Times will tag fish in the following lakes:

-- Guntersville, AL

-- Lake Toho, FL

-- Lake Sinclair, GA

-- Carlyle Lake, IL

-- Patoka Lake, IN

-- Kentucky Lake, KY

-- Red River, LA

-- Ross Barnett, MS

-- High Rock Lake, NC

-- Grand Lake, OK

-- Santee Cooper, SC

-- Sam Rayburn, TX

-- Lake Anna, VA

Note: You must be at least 21 years old to be eligible. Void whereprohibited. You must have the necessary fishing license/permit to beeligible. Complete promotion details and rules are available onwww.earlytimes.com.

Early Times Kentucky Whisky, is enjoyed in 28 countries around theworld and the Early Times Mint Julep is the official drink of theKentucky Derby. Brown-Forman Corporation (NYSE:BFB) is a diversifiedproducer and marketer of fine quality consumer products, includingJack Daniel's, Early Times, Canadian Mist, Southern Comfort, FinlandiaVodka, Fetzer and Bolla Wines, Korbel California Champagnes, andHartmann Luggage.

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