One of Scotland's oldest family firms has launched a range of branded whiskies it hopes will revolutionise the way drinkers perceive and buy the spirit.

Fife-based Wemyss Development Company, whose interests range from tea planting in Kenya to sheep farming in Australia, is launching three blended whiskies: The Peat Chimney, The Spice King and The Smooth Gentleman.

The whiskies, which will be distributed by the Boutinot Group to specialist independent retailers, are named after taste profiles conducted by industry nose Charles Maclean.

Wemyss chairman William Wemyss said the aim is to do for the Scotch whisky industry what putting the grape variety on the label did for Australian wines.

Source: Scotsman

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