Industry data for ‘05-06 suggests that Indian whiskies, non-matured alcohols mostly made from molasses, and hence not considered whisky by the Scotch Whisky Association (SWA), reported depletions of about 60m cases (9-litre each). In comparison, the US recorded combined sales of Bourbon, American and Scotch whiskies at 48-50m cases, putting it one notch below India .

Indian whiskies account for 98% of domestic whisky consumption, reporting 8-10% growth annually, which makes it one among the fastest growing whisky markets anywhere in the world.

It must be mentioned that nine Indian whiskies figured in the New York-based Impact International’s latest list of top 100 global spirits brands. 

Source: The Economic Times

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